![]() I compared the marketing claims against the original research article and I can verify that the numbers are “technically” truthful, BUT… There are a number of limitations you must consider: Limitation 1 No change in abdominal or suprailiac skinfold thickness.1.4 cm decrease in front to back diameter.2.6 cm decrease in abdominal circumference.Therefore they subtracted the 28% from 100% for a 72% change. 100% abdominal endurance, but 28% increase in control group due to learning effect.Porcari and colleagues (2005) compared a group of men and women receiving 8 weeks of abdominal electrostimulation to a non-electrostim control group.Īt follow up, they noted the following results: Question 1: Are claims supported by science?Ī single study is listed on the company’s website. What are your individual expectations from the product?.Is there any objective, scientific, peer-reviewed evidence to support marketing claims? and.This question begets two more questions which are necessary to consider in answering the overall question: You need to define “work” and what it means to you. The short answer is yes, no, and it depends. Made by Bio-Medical Research Ltd and headquartered in Galway, Ireland, the product line encompasses electrical muscle stimulation pads which are applied to the skin and ‘zap’ your muscles to contract.Įlectrostimulation has therapeutic use in a clinical environment (hospital or clinic) for rehabilitation purposes, but this technology is now being applied to consumer health, fitness, and beauty goods (such as Slendertone). Total daily energy expenditure calculatorīefore we dismantle and evaluate the evidence, what exactly is the Slendertone Flex?.Provide an independent review of Slendertone marketing claims andĪlso check out this site’s health and nutrition calculators:.Therefore, the purpose of this article is to: Sounds great, but in my opinion, I think they took some liberties with lifting their advertising claims out of context. Surprisingly, the company actually cites a single peer-reviewed journal article as evidence of product efficacy. The company claims it’s “ clinically proven,” which is often a red flag for snake oil. There are already so many ab gadgets and gimmicks out there that my knee jerk reaction was to throw the baby out with the bathwater and give Slendertone a good smack across the face with a frozen Atlantic salmon. I think the advertising for this product is complete rubbish and it sends the wrong message to consumers. ![]() Then the ad goes straight into a parade of hot-bodied goddesses and adonises which gives viewers the misleading impression they can put on the belt, push a button, and get the same svelte bodies as the models. In a promotional video for the product, the announcer asks, “Do you want firmer, toned abs in just weeks? Then you need the button, the Slendertone button.” I did a bit of digging and found the company website company website and a listing on Amazon with numerous consumer reviews. I hadn’t heard of this specific brand, but I was well aware of the different types of electrostim products. The Slendertone ab toner belt plopped onto my radar when a reader of my popular Ab Wave review left a comment asking me if I’d ever heard of it.
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